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About The Car Mentor

Our mission is to revolutionize the car buying and selling process for everyone. With over 25 years of automotive experience, we are uniquely positioned to serve the average consumer and business.​

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Tyrone Francis, the founder of The Car Mentor, began his journey in 1997. Working for nationally recognized dealerships, he provided tens of thousands of appraisals and negotiations, helping them become industry leaders. However, he began to witness firsthand how the auto industry shifted, becoming increasingly focused on profit over people. This resulted in a buying process that often left average consumers feeling overwhelmed and underserved.

 

Recognizing this gap led to the creation of The Car Mentor LLC. The founder's wife, Leah Francis, joined the company, not only to support her husband’s mission but to shed light on the unique challenges women face. Together they are dedicated to being advocates for all consumers and businesses, ensuring they have the guidance and support needed to navigate this complex process with confidence.

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The Car Mentor is committed to transforming the car buying experience for consumers and businesses alike. Whether you're purchasing your next vehicle or looking to expand your fleet, we’re here to make your car buying or selling journey a positive one!

Leah Francis of The Car Mentor, smiling in a purple blazer
Tyrone Francis, founder of The Car Mentor, in a navy blazer and glasses

Tyrone Francis

Leah Francis

Advocacy Statement

Our mission is to empower consumers with knowledge and guidance, ensuring transparency and fairness at every step.
 
​The Car Mentor LLC is a dedicated advocate for women, military personnel, older adults, and anyone who needs support navigating the car industry.
 
We believe that everyone deserves to be treated fairly, with honesty and respect, whether buying, selling, or servicing a vehicle.

The Car Mentor® logo with red shield and car silhouette
25+ years of automotive purchasing expertise badge - The Car Mentor
Trusted on Google 5-star rated automotive consultant badge
Advocacy Driven badge - car buyer advocate in Richmond, VA
Woman-owned business badge - The Car Mentor LLC
SWaM certified small, women- and minority-owned business badge - Virginia
Bureau of Certified Auto Appraisers certified member badge
Virginia Black Chamber of Commerce (VABCC) member badge - The Car Mentor
Proud member, Central Virginia African American Chamber of Commerce badge
Metropolitan Business League member badge - Richmond, VA
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© 2026 The Car Mentor LLC. All rights reserved. | Privacy Policy

The Car Mentor® is a registered trademark of The Car Mentor LLC, U.S. Reg. No. 8,482,238. All other logos and badges shown are the property of their respective owners and indicate membership, certification or recognition.

Information on this website is for general informational purposes only and is not legal, insurance, tax or financial advice.

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